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Business Development Specialist New York: The Specialist must be a self-starter with the ability to work alongside the BD team as well as independently to guide, direct and advise lawyers in a sophisticated marketing and business development environment. The Specialist often serves as the front line of business development and marketing support to lawyers and professional staff across the firm.
Responsibilities include supporting initiatives that align with the BU’s marketing and business development plans; execution of client relationship-building activities; tracking and reporting on business development activities; and supporting effective thought leadership campaigns.
Essential Duties & Responsibilities: Work with the BU to determine effective, detailed approaches to pursuing new business (including cross-selling and client institutionalization efforts) while driving follow-up and implementation. Develop customized responses to pitches and RFPs/RFIs and other marketing collateral for new business opportunities and client meetings; work with the Pricing and Project Management team in developing alternative fee arrangement proposals and other value adds. Plan and oversee relationship-building activities such as client events, sponsorship’s and conferences in support of group goals. Manage event logistics, internal/external communications, budget and vendor/venue relationships. Develop targeted invitee mailing lists. Report on RSVPs and who-knows-whom. Assist attorneys with maximizing event involvement by identifying opportunities for client and target touch points. Proactively collect feedback after the event and encourage follow-up activities. Report on return on investment. Collaborate with the library and Market/Competitive Intelligence team to review in-depth research and analysis of clients, prospects and competitors to determine a strategy for outreach. Work with the firm’s Communications team to create targeted, strategic submissions for practice-related and attorney rankings, surveys and awards, including Chambers, Legal 500, Am Law rankings, Best Lawyers and other industry-specific/geographic/attorney demographic awards programs. Maintain practice group/industry descriptions, web content, transaction lists, case studies and other marketing content to ensure that material is compelling and up-to-date. Track, analyze and evaluate activity associated with business development initiatives across the firm and recommend strategies to increase the initiatives’ overall effectiveness. Support thought leadership campaigns, including project management and mining of campaign data for business development opportunities. Identify and partner with key industry organizations. Provide back-up as needed to fellow members of the BD team.
Additional Duties & Responsibilities: As required Knowledge, Skills & Competencies: Able to interact with partners, key clients, colleagues and service providers. Highly professional presentation. Detail-oriented, organized, self-directed and able to manage multiple projects in a matrixed, fast-paced environment is a must. Ability to effect change and motivate a diverse group of partners. Flexibility, willingness and ability to work with a wide variety of people and projects in a collective and collaborative manner. Excellent communication skills, both written and verbal, and strong analytical skills. Ability to work as part of a global team, with a collaborative and flexible approach. Strong computer skills including proficiency in the Microsoft Office suite. Experience with InterAction or other CRM tools and databases a plus. Educational Qualifications/Job Experience Requirements: 4+ of experience in marketing or professional services business development, ideally in a law firm or other professional services firm. Previous experience with Private Equity or financial industries plus. Minimum BA, BS or equivalent. Working Conditions/Physical Requirements: Schedule: Standard office hours; occasional evening/weekend work Physical requirements: Must be able to sit for prolonged periods of time, must be able to use a computer and accompanying office machines. Ability to do some lifting of boxes (under 20 lbs.) at events. Environment: Office environment Travel to other Goodwin offices and key events is required but not mot more than 20%; international travel is possible. Goodwin Procter LLP is an equal opportunity employer. This means that Goodwin Procter LLP considers applicants for employment, and makes employment decisions without unlawful regard to sex, race, color, religion, citizenship, national origin, ancestry, sexual orientation, age, marital or domestic partner/civil union status, military service, or veteran status, physical and mental disability, and any other characteristic covered by applicable federal, state or local nondiscrimination laws. Please note: Various agencies of the United States government require employers to collect information on applicants and employees. The National Association of Law Placement (NALP) and certain clients request us to keep track of certain aggregate information regarding lawyers. EEO information requested on this application is for purposes of compliance with these recordkeeping and reporting requirements and to determine recruiting and employment patterns. Submission of this information is voluntary and refusal to provide it will not subject you to any adverse treatment.
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