A general practice, full service law firm is seeking a Marketing Manager for their NY office.
Marketing Manager (MM) will drive marketing and business development support in the New York (NY) Office.
S/he will collaborate with the Office Managing Member and other NY partners to develop and implement the go-to-market strategy for the NY Office. This is the sole marketing and business development position in NY so this person needs to be able to operate strategically (provide advice at the highest levels) and tactically (roll up sleeves).
Develop and implement the strategy and related tactics to raise the profile of the NY office and the resident NY attorneys. Be the “go to person” for the attorneys in the office in partnership with the appropriate Business Development Manager (BDM). Assist attorneys with pitches, RFPs, client and prospect research, client events, speaking opportunities, in-house presentations, and overall practice development. Serve as a local resource for educating and gaining buy-in for new marketing and business development initiatives. Provide one-on-one coaching and business plan support to attorneys in the office. Develop and conduct marketing and business development training programs for attorneys. In collaboration with the Director of Marketing and Communications, actively promote the office and attorneys in the local market. Manage the local sports tickets, events, advertising, and community relations initiatives for the office. Develop and monitor the local office budget. Assume additional responsibilities, as requested.
Bachelor’s Degree or higher. MBA a plus. At least 8-10 years’ experience in marketing or business development in a professional services environment. Experience working in a law firm preferred. Possess excellent verbal and written communication skills with an ability to influence others. Ability to function in a fast-paced, service-oriented environment, prioritize multiple projects on a daily basis, and adjust to shifting priorities. Strong planning, project management and organizational skills. Proven leadership and management abilities. Strong sense of urgency and a high-energy level. Facility analyzing, working with and presenting data. Ability to collaborate and gain the respect, trust and confidence of the Firm’s attorneys and professional staff. Possess a “hands-on” tactical approach. Creative and proactive approach to problem solving. Facilitate teamwork and identify opportunities to develop new processes/infrastructure. Demonstrated ability to grasp and implement new concepts quickly. Strong analytical abilities, resourcefulness, and attention to detail. Ability to work independently and as part of a team with a proactive and positive style that fosters collaborative working relationships. Outstanding sense of customer service. Deep personal commitment to integrity, excellent judgment and the highest standards of ethics. Must display the highest level of diplomacy, tact and discretion, with comfort in handling and maintaining confidential information. Excellent computer skills, including proficiency in using Microsoft Word, Outlook, Excel and PowerPoint. Ability to quickly get up to speed and master new applications and software is critical.