Business Development/Marketing Specialist

Job Description:

• Create and produce marketing materials—including pitches, RFP responses, and presentations—and follow up with key attorneys.
• Draft practice and industry group directory and award submissions for rankings in publications.
• Maintain and track business development opportunities, provide support to individual attorneys and practice groups, and monitor progress.
• Coordinate client events, including jointly-hosted initiatives, CLE seminars, networking events, etc.
• Collaborate with MBD team members to curate content for distribution, including marketing materials, web content, attorney bios, practice descriptions, and firm achievements.
• Conduct research, identify cross-selling opportunities, and capitalize on prospective business through current and potential clients.
• Communicate regularly with attorneys, follow-up on opportunities, and promote internal knowledge sharing within the practice(s) and the broader MBD team.
• Role model the use of the CRM tool for individual attorney and practice group business development.
• Collaborate on firm-wide projects and initiatives in partnership with MBD leadership.
• Contribute to department-wide initiatives to improve overall marketing and business development functions.
• Perform other duties as assigned or required.

Job Requirements:

Qualifications:

• Bachelor’s Degree and a minimum of 4 years of experience in a marketing or business development role within a law firm.
• Demonstrated background in effectively identifying opportunities for business development.
• Excellent project management, organizational, and analytical thinking skills.
• Ability to define and prioritize goals and follow through to achieve results.
• Strong communication, both verbal and written, and presentation skills.
• Proficient in the use of Microsoft Office.
• Proficient in the use of a CRM tool.
• Ability to work independently and as a member of a team.
• Strong interpersonal skills with ability to facilitate and solve problems.
• Customer service-oriented with a sense of urgency.
• Self-motivated individual with strong attention to detail and demonstrated effective project management skills.
• Strategic thinking and analytical skills.
• Demonstrated use of appropriate marketing tactics.
• Ability to work independently while also being able to take direction.
• Ability to juggle multiple priorities within tight time constraints.