Associate Director, Digital Marketing

Job Description:

In this capacity, the Associate Director, Digital Marketing will:

* Oversee the firm's marketing technology stack including websites, CRM, EMS, direct marketing technology and social media;

* Collaborate with Business Development and IT to advance the digital marketing roadmap, guiding the development, launch, and continuous enhancement of digital features;

* Lead and develop a high-performing digital marketing team, overseeing hiring, training, and career development;

* Foster collaboration across editorial, design, and business development teams to ensure consistent, high-quality digital content;

* Oversee the firm's CRM system, including the rollout and ongoing adoption of new tools and processes;

* Partner with stakeholders to ensure CRM data supports business development and marketing objectives;

* Manage the digital marketing budget, evaluating spend for efficiency and impact;

* Coordinate with external vendors and agencies to align strategy and maximize results; and

* Stay informed of emerging digital trends and technologies, identifying opportunities for innovation and experimentation.

Job Requirements:

Proficiencies:

* Experience with Sitecore and Intapp (preferred);

* Knowledge of technologies, developments, trends and literature related to legal and professional services marketing fields;

* Proficiency in MS Office Suite, document management, and CRM systems;

* Experience building or delivering against technical product roadmaps;

* Proficient with Search Engine Optimization (SEO) tools;

* Proficient with Web Analytics tools, Google Analytics or Adobe Analytics preferred;

* Customer-focused, analytical and process-oriented; comfortable making data-driven decisions, with thirst for continuous improvement;

* Expert proficiency in oral and written communications with strong editing, proofreading, grammar and research skills, along with the ability to turn data into useful deliverables;

* Solid understanding of the needs and expectations of law firm operations and corporate legal clients in order to function at a strategic level;

* Advanced knowledge of marketing principles, procedures, concepts and practical applications;

* Fundamental knowledge of networking and relationship management;

* Proficiency in team building, management, and leadership skills; and

* Knowledge of the needs and expectations of law firm operations, partners, and clients.

Qualifications:

* Bachelor's degree (required);

* At least 12+ years of marketing professional experience; and

* At least 5 years of management experience in a corporate law firm setting or relevant industry setting is a plus.