Marketing Technology Coordinator
Marketing Technology Coordinator
Category
Marketing/Business Development
Location
New York
Employment Type
Permanent
Salary
$60000 - $70000
Job Description:
Key responsibilities of this position include:
* Coordinate with the Business Development and Marketing Communications teams on e-marketing campaigns from submission to distribution and analytics reporting, including but not limited to client alerts/thought leadership and seminar/event invitations;
* Analyze and communicate new business leads across digital marketing channels, including web, email, and social media;
* Update and add new content in the firm's content management system and perform scheduled content audits, including fixing broken links, correcting spelling errors, refreshing stale content, etc.;
* Support the execution of website projects including updating and posting content, redesign, auditing the firm's SEO and optimizing the website;
* Assist with data clean-up efforts, including merging duplicate contacts, researching company information and maintaining style guide standards. Help develop, implement and promote CRM best practices;
* Support the marketing, business development, and secretarial teams by troubleshooting any questions related to the firm's marketing technology stack;
* Monitor collaboration between systems related to marketing technology to ensure reliability of integrated data. Assist with the launch of new software for the team when necessary;
* Researching matters and clients to complete profiles in the firm's experience management system, including drafting experience narratives, assigning industries, uploading logos, entering client descriptions, etc.;
* Work closely with the Marketing Technology team to stay abreast of new legal marketing software and research. Attend seminars, webinars, and demos regularly;
* Complete, with supervision, special projects to improve the data integrity of specific marketing lists and contact types, including imports, data cleansing, searching and exporting; and
* Accept and perform other duties and responsibilities as assigned
Job Requirements:
Qualifications:
* Bachelor's degree required
* Minimum three-plus years of experience in digital marketing space
* Previous experience working with law firm CRM software systems and email marketing/distribution software; Concep preferred
* Experience with Google Analytics or other web analytics software
* Ability to communicate professionally and effectively, both in oral and written form
* Ability to multi-task, prioritize/coordinate deadlines and track progress of tasks
* Ability to organize work flow and use time efficiently
* Ability to demonstrate attention to detail and accuracy
* Must maintain confidentiality of work-related information and materials
* Possesses the attitude of collaboration and sharing
* Willingness to learn and adopt new methodologies
* Proficiency with office productivity applications (e.g., Microsoft Word, Excel,
PowerPoint, and Adobe Acrobat); aptitude for learning new software strongly