Marketing Technology Coordinator

Marketing Technology Coordinator

Marketing Technology Coordinator

Category

Marketing/Business Development

Location

New York, New York

Employment Type

Permanent

Salary

$65000 - $85000



Job Description:

Key Responsibilities:

 Campaign Coordination: Partner with the Business Development and Marketing Communications teams to manage e-marketing campaigns from concept through to data analysis, ensuring seamless execution and measurable outcomes.

 Data Integrity Management: Oversee data integrity projects including cleansing and merging duplicate contacts. Advocate and implement CRM best practices to enhance database quality and usability.

 Client Profile Development: Conduct research on matters and clients to enhance the firm’s experience management system. Responsibilities include drafting narratives, assigning industry categories, uploading logos, and updating client descriptions.

 Content Management: Regularly update the firm's website and other digital platforms; add new content, perform content audits, fix broken links, correct typos, and refresh outdated information.

 Website Optimization: Assist in various website projects, including content updates, redesigns, and SEO audits, to enhance user experience and search engine rankings.

 Lead Analysis: Monitor and analyze new business leads across digital channels such as websites, emails, and social media, translating data into actionable insights for business development.

 Technical Support: Provide ongoing support to the marketing, business development, and secretarial teams by resolving any issues related to the marketing technology stack.

 System Integration Monitoring: Ensure reliable data integration across various systems and support the implementation of new software solutions within the marketing department.

 Professional Development: Actively participate in professional development opportunities such as seminars, webinars, and demonstrations to stay updated on the latest trends and technologies in legal marketing.  Additional Responsibilities: Take on other tasks and projects as needed to support the firm’s marketing and business development objectives.

Job Requirements:

Qualifications:

 Required: Bachelor’s degree; 3+ years in digital marketing; proficiency in CRM, CMS (Sitecore preferred), experience management (Foundation preferred), and email marketing software (Concep preferred); strong analytical skills (Google Analytics preferred).

 Preferred: Advanced proficiency in MS Office and Adobe Acrobat; exceptional communication and organizational skills; collaborative and proactive approach to problem-solving and learning.

 Additional Requirement: Flexibility to work additional hours as needed to meet firm objectives and project deadlines